Shift from Scams to Trust with AI: A Guide for Banks

Tomorrow’s scams won’t just look and sound real, they’ll feel real. Fraudsters are already using GenAI to replicate voices, faces, and writing styles. The next iteration of this will go even further with fraudsters using  AI to mimic how people speak, act, and even think.

The dual threat of advanced fraud tools and faster payments means the only effective response is implementing AI that can match and detect criminal innovation.

Feedzai and PwC have teamed up to demonstrate how financial institutions embrace AI and collaborate to protect their customers.

Read our guide to learn how:

• GenAI is helping fraudsters craft carefully detailed and believable social engineering scams
• criminals are targeting different age groups based on each generation’s technological savvy
• financial institutions can prepare for a future focused on speed, flexibility, AI expertise, and cross-sector collaboration to fight scams.