Feedzai Accelerates Global Growth With Strategic C-Suite People and Marketing Appointments
Press Releases • March 26, 2025
New leadership strengthens commitment to combatting AI-driven financial crime
NEW YORK, NY, and LISBON, PORTUGAL (March 26, 2025)—Feedzai, the AI-native global leader in financial crime prevention, today announced the strategic appointments of Ana Sousa as Chief People Officer (CPO) and Julie O’Brien as Chief Marketing Officer (CMO) to scale and accelerate the company’s next phase of growth. Both executives have officially assumed their roles.
AI-powered fraud poses increasing risks for individuals and financial institutions around the globe–the Federal Trade Commission cited $12.5 billion in losses in 2024, a 25% increase over the prior year. The company’s strategic move to bolster its executive team underscores its commitment to building trust in the digital economy while delivering innovative AI-native solutions to prevent financial crime.
“As we enter this dynamic growth phase, we are excited to welcome Julie and Ana,” said Nuno Sebastião, CEO and Co-Founder of Feedzai. “Julie’s expertise in driving impactful brand and growth strategies and Ana’s proven ability to cultivate high-performing, inclusive cultures are critical to our mission of protecting the world’s financial ecosystem. Their appointments reflect our commitment to attracting top-tier talent and strengthening our market leadership as we continue to empower financial institutions with cutting-edge AI to combat fraud.”
“Feedzai is transforming the fight against fraud” – Julie O’Brien, CMO, Feedzai.
Julie O’Brien brings over 25 years of B2B experience from leadership roles at technology companies such as Cisco, Box, Nutanix, and Dazz (acquired by Wiz in December 2024). “The financial services industry is at a pivotal moment of transformation,” said O’Brien. Our customers are at the crossroads of managing massive volumes of consumer data, migration to the cloud, and AI-powered intelligence and security. No other company is better positioned to help them through these challenges than Feedzai, who is already protecting one billion consumers and eight trillion dollars of transactions every year.”
Ana Sousa joins Feedzai from Autodoc, a leading European online retailer with over 5,000 employees. She has nearly a decade of experience with Farfetch, a global marketplace for the luxury fashion industry, where she helped expand teams from 250 to over 6,000 worldwide. “I am honored to join Feedzai at this critical juncture. People are the heart of every successful organization, and I look forward to fostering a culture of excellence, innovation, and inclusivity,” said Sousa.
“It’s all about the people” – Ana Sousa, CPO, Feedzai.
About Feedzai:
Feedzai is the world’s first end-to-end financial crime prevention platform, protecting people and payments with AI-native solutions that stop fraud and financial crime. Leading financial institutions trust Feedzai to manage critical risk and compliance processes, safeguarding trillions of dollars of transactions while improving the customer experience and protecting the privacy of everyday users. For more information, visit feedzai.com.
Notes to editors:
Contact:
pr@feedzai.com
