Powered by AI, PwC Brazil and Feedzai Launch Center of Excellence to Prevent Financial Crime

To increase customer security, the alliance combines PwC’s expertise in banking risk management with Feedzai’s AI-native platform.

São Paulo, June 12, 2025 – PwC Brazil and Feedzai, the Portuguese startup and global leader in AI-native fraud prevention solutions, have announced the launch of a Center of Excellence to combat financial crime in Brazil. The initiative comes at a time when scams and fraud in the financial system have cost the average customer over R$4,500, according to the Global Anti-Scam Alliance’s 2024 report.

Leveraging Feedzai’s AI-native platform and PwC’s deep expertise in consulting and the Financial Services industry, the partnership will deliver integrated financial crime risk management solutions built on a robust, technology-driven strategy. “At PwC, we’re committed to helping organizations navigate the risks and opportunities of digital finance. By working with Feedzai, we’re creating a powerful synergy between technology and consulting expertise to fight financial crime and build trust,” said Adriano Vargas, Partner at PwC Brazil.

Transformation

With the goal of creating a powerful fraud prevention network, the PwC Brazil and Feedzai Center of Excellence will serve as a hub for innovation—supporting financial institutions with prevention and detection capabilities, efficient compliance processes, and increased customer trust.

The initiative focuses on two main areas:

• Reducing Financial Crime: The partnership aims to accelerate innovation within Brazil’s financial ecosystem by delivering advanced, AI-native solutions that drastically reduce fraud and scams—helping protect businesses and consumers alike.
• Boosting Customer Trust: By enhancing fraud and financial crime prevention methods, financial institutions can strengthen their reputations, fostering greater trust and security for their customers.

“This collaboration goes beyond a simple integration. It’s about combining deep risk expertise with cutting-edge AI to generate a real operational impact. Alongside PwC, we are providing financial institutions in Brazil with intelligent systems that learn, adapt, and scale to stop crime before it happens,” stated Pedro Barata, Chief Product Officer at Feedzai.