Brand Assets
Our Logo
Logo
Icon
Color Variations
Dark Trust
White + Trust Green
Full White
Do’s and Don’ts
DON’T stretch or alter the wordmark in any way
DON’T change colors beyond the approved ones
DON’T crop the wordmark
DON’T move the icon
DON’T use the logo as a mask for images
DON’T use shadows, effects or textures.
Partnerships
When pairing the wordmarks with partner logos, ensure each logo is displayed at an appropriate size so that they are optically balanced, uses its approved color format, and is not distorted or altered in any way.
Make sure the safe space is maintained on both axis: keep a horizontal clearance of at least two Feedzai arrows and a vertical clearance of at least one arrow.
All co-branded materials must undergo an approval process by both brands to guarantee consistency and adherence to branding standards.
Our Core Colors
Light Trust
#E9FCDC
White
#FFFFFF
Stone
#F3EFE9
Trust Green
#B9FF8D
Light Haze
#F2F6F4
Green Stone
#DEE1CD
Dark Trust
#232F0F
Dark Haze
#292929
Dark Stone
#81816E
Secondary Colors
Cool Green
#D2DED2
Honest Peach
#FFD3BC
Warm Pink
#FFCAEB
Dreamy Blue
#D2DDFF
Utopian Yellow
#FCF975
Typography
The Feedzai brand typeface, Geist, expresses our precision, clarity, and functional nature in a visual way. Geist is an essential and long-standing element of our brand identity.
Geist Typeface
Use Geist SemiBold for headlines and sub-headlines. Use Geist Regular for body copy. Always use Sentence case with punctuation. For product names and titles, use Title Case.
You can find Geist here.
For languages that Geist does not support, use Inter as a fallback.
SemiBold
For Headlines
Regular
For copy
Page printed in April 17, 2026. Plase see https://www.feedzai.com/brand for the latest version.