How Agentic AI Is Slowly Reshaping Financial Services

Last week, I had the extraordinary honor of keynoting at Febraban Tech 2025, the largest financial services innovation conference in Latin America. Held in São Paulo’s Transamerica Expo Center, the event attracted over 58,000 attendees under the theme “The Acceleration of the Financial Sector in the Age of Intelligence.” The energy in the room was electric—charged with ambition, urgency, and optimism about how AI, blockchain, and governance are reshaping financial services.

Before delivering my keynote, AI First, Human Always, I attended one of the most powerful sessions of the event: the opening CEO panel, featuring the leaders of Brazil’s largest banks. This discussion, moderated by Febarban president Isaac Sidney, set the tone for everything that followed.

These weren’t cautious executives—they were bold architects of a new era for financial services.