What is Data Orchestration? Key Benefits and Concepts

Data orchestration is the automated process of collecting, integrating, transforming, and managing data from multiple sources into one or more unified workflows. It normalizes fragmented data and reduces the time and effort needed to test, evaluate, and operationalize new data sources—a critical capability when speed is essential, such as in fraud prevention or compliance checks. 

Think of data orchestration as the conductor of a complex data symphony: pulling in streams from dozens (or hundreds) of sources, harmonizing formats, triggering workflows, and delivering insights to the right place at the right time. 

Data powers the intelligence in artificial intelligence, and data orchestration makes AI trustworthy and effective, ensuring decisions are made based on clean, timely, and context-rich data. This is especially vital in high-stakes sectors like financial services, where poor data decisions can lead to fraud losses, compliance failures, and reputational damage.

The market sees the stakes. Valued at $1.2 billion in 2023, the global data orchestration tools market is set to skyrocket to $4.3 billion by 2034—a reflection of how vital it’s become to cut through silos and tackle increasingly sophisticated financial crime. Meanwhile, poor data quality costs the US economy an eye-watering $3.1 trillion every year — proof that ignoring the orchestration problem isn’t an option.¹

For enterprise leaders, especially in risk and fraud, orchestrated data isn’t just nice to have—it’s foundational to staying competitive, compliant, and confident in every decision.

Key Takeaways: Data Orchestration

• Data orchestration automates data collection, transformation, and delivery from diverse sources, unifying fragmented information into actionable workflows.
• It is essential for making AI and machine learning models trustworthy and effective, especially in critical areas like fraud prevention and compliance.
• Data orchestration significantly improves operational efficiency, reduces manual effort, and helps overcome challenges like data silos and inconsistent formats.
• A powerful use case is account opening, where orchestration enables rapid identity verification and holistic risk assessment by accessing multiple internal and external data sources in real time.
• It allows banks and financial institutions to quickly test, evaluate, and operationalize new data sources, increasing agility and enabling rapid adaptation to evolving fraud patterns and market changes.
• Data orchestration supports data security and compliance by minimizing data exposure, providing audit-ready workflows, and using secure integrations.
• It facilitates informed, real-time decisions across the customer journey, from account opening to transaction monitoring and alert resolution.=

How Does Data Orchestration Work? Key Steps Explained

Imagine you work in the onboarding team at a major bank. A new customer just applied to open a checking account, and you need to quickly determine if the applicant is legitimate and meets your risk and compliance requirements. Here’s how data orchestration helps:

1. Data Collection/Ingestions

This involves automatically gathering relevant data from various sources, including internal systems, third-party providers, APIs, data lakes, and information related to applicant devices or documents. Instead of manually gathering data from disparate locations, orchestration centralizes this information, providing a comprehensive view. Orchestration is key to making it really easy to fetch these disparate pieces of data, normalize them, and make them useful.

2. Data Transformation

Once collected, data from different sources often needs to be processed into a consistent format suitable for analysis. This step can involve cleansing data to remove errors or duplicates, normalizing formats (like currencies or timestamps), and enriching data by adding context (e.g., flagging unusual locations or linking device metadata to past fraud attempts). This ensures accuracy, consistency, and relevance for detection systems.

3. Workflow Automation & Data Delivery/Activation

Orchestration automates the sequence of data processing tasks and then delivers the processed data to the appropriate systems or stakeholders for decision-making and action. This means feeding data into fraud detection models (AI/ML or rule-based), triggering real-time alerts for suspicious patterns, and updating relevant systems or notifying teams for immediate action. This automated process allows for swift responses, reducing losses and improving trust. The orchestration doesn’t just deliver to one place; it can make data available and easily exposed to models, rules, and other parts of the bank or multiple risk engines.

This orchestrated approach ensures that data flows seamlessly through the organization, enabling timely and informed decisions. It’s the ease and flexibility of getting data in the system that is structured around this process.

What Are the Benefits of Implementing Data Orchestration?

Implementing data orchestration offers numerous advantages, particularly for fraud, payments, and risk teams:

• Enhanced Efficiency: Automates repetitive tasks, reducing manual effort and the potential for errors. It removes engineering overheads and costs associated with developing and maintaining external data connectors.
• Improved Data Quality: Ensures consistency and accuracy across datasets by cleansing, normalizing, and enriching data. This allows decisions based on clean, timely, and context-rich data.
• Real-Time Insights: Facilitates immediate access to processed data, enabling swift decision-making, critical in high-stakes sectors like financial services and fraud prevention.
• Scalability: Adapts to growing data volumes and evolving business needs. Orchestration platforms can scale up to enterprise deployments.
• Cost Savings: Reduces operational costs associated with manual data handling and processing. This includes potentially significant savings by intelligently deciding which data sources to call, especially in processes like account opening.
• Increased Agility: Enables the rapid testing, evaluation, and operationalization of new data sources and technologies. This allows banks to quickly swap data in and out as fraud patterns change or new vendors emerge, overcoming the challenge of lengthy integration projects. This ability to turn new data sources on and off easily is powerful.
• Holistic Risk Assessment: Allows for combining data from various sources – internal systems, external providers, device signals, behavioral data – to create a unified risk profile. This is crucial for making informed decisions at points like account opening, where initial information about a customer is limited.
• Improved Customer Experience: By automating processes and enabling faster, more accurate decisions, orchestration can reduce friction for legitimate customers, such as accelerating account opening.

What Challenges Can Data Orchestration Help Overcome?

Organizations often face significant challenges in managing data effectively, which data orchestration is designed to address:

• Data Silos: Isolated data systems that hinder comprehensive analysis. Orchestration unifies data from multiple sources into a single workflow.
• Inconsistent Data Formats: Variations in data structures that complicate integration and analysis. Orchestration transforms and normalizes data into a consistent, usable format.
• Manual Processes: Time-consuming tasks prone to human error. Orchestration automates these tasks, improving efficiency and reducing errors.
• Delayed Insights: Lags in data processing lead to outdated information. Orchestration enables real-time data processing and delivery, allowing for timely and informed decisions.
• Difficulty Quantifying Value: Challenges in measuring the impact of new data sources. Orchestration, especially when paired with an analytics or risk engine, can facilitate testing and measurement of the value of new data.
• Slow Vendor Integration: The significant time and effort (potentially years) required to integrate or switch external data providers using traditional methods. Orchestration drastically reduces the time needed to test and integrate new sources, enabling greater agility.
• Onboarding Risks: Account opening is a vulnerable stage for fraudsters using stolen or synthetic identities. Orchestration provides the ability to quickly access and verify identity information from multiple sources, enhancing security at this critical juncture.

Data orchestration addresses these issues by providing a unified framework for data management, ensuring that information is accurate, timely, and actionable. It allows organizations to focus precious resources on achieving the right customer outcomes rather than complex data-gathering

Data Orchestration vs. Data Integration: What’s the Difference?

While related, data integration and data orchestration serve different purposes. Data integration is primarily about combining data from various sources into a single, unified view. It focuses on moving and consolidating data.

Data orchestration involves managing and coordinating the complex sequence of data flows between different systems and processes. It’s not just about moving data; it’s about automating the workflow, determining the order of operations, handling dependencies, and ensuring data arrives at the right place at the right time in the correct format. Orchestration builds upon integration by adding layers of control, automation, and sequencing to create actionable workflows.

What Tools Are Commonly Used for Data Orchestration?

Several tools facilitate data orchestration, offering various features tailored to different organizational needs, enabling efficient and scalable data orchestration:

• Apache Airflow: An open-source platform for programmatically authoring, scheduling, and monitoring workflows.
• Prefect: A workflow management system that empowers developers to build, run, and monitor data pipelines.
• Luigi: A Python module that helps build complex pipelines of batch jobs.
• Dagster: An orchestration platform designed for developing and maintaining data assets.

These tools help manage the complexity of coordinating data processes across distributed systems. Through the Demyst acquisition, Feedzai now offers a data orchestration platform specifically designed for the complexities of external data in fraud prevention and financial crime. Handling external data sources presents unique challenges in terms of nuance, cost, and integration. Our platform is tailor-made to address these additional considerations, enabling banks to efficiently incorporate and manage external data for precise and timely risk evaluations.

Why Is Data Orchestration Important? Ensuring Data Security in Account Opening 

Account opening (AO) is one of the most vulnerable stages in a customer lifecycle, especially for banks and financial institutions with zero knowledge of the applicant. This moment presents both an opportunity and a risk: while it’s a chance to onboard a new customer, it’s also a prime target for fraudsters using stolen or synthetic identities.

Data orchestration plays a critical role at this stage by enabling real-time access to multiple internal and external data sources, allowing institutions to make informed, high-confidence risk decisions in seconds, not hours or days.

Why Account Opening Needs Data Orchestration

At the point of application, banks must instantly answer critical questions to manage risk effectively and provide a seamless customer experience that drives acquisition:

• Is this a legitimate applicant or a fraudster, and how can we verify their identity quickly?
• Is the device trustworthy, and can we assess its risk without adding friction?
• Does this person appear on sanctions or PEP lists, and can we check efficiently?
• Does the identity data match across various sources, and can we confirm this in real time to expedite onboarding?

Data orchestration automates the collection, transformation, and activation of this information from a wide range of inputs—internal systems (past behavior), external data providers (identity verification, device intelligence, credit bureaus, watchlists), and applicant-provided materials—to achieve this balance.

By unifying and normalizing these data points in real time, orchestration empowers fraud, risk, and onboarding teams to:

• Detect anomalies and potential fraud while minimizing false positives for legitimate customers.
• Verify identities with multiple layers of evidence without causing undue delay.
• Assess risk holistically across identity, behavior, and device to make informed decisions rapidly.

This approach enables a friction-right, risk-aware onboarding process that is both customer-friendly and fraud-resistant, driving customer acquisition without compromising risk management.

Strengthening Data Security Through Orchestration

In addition to making better risk decisions, data orchestration contributes directly to data security and regulatory compliance:

• Minimized Data Exposure: Only the necessary data is accessed and passed along, reducing surface area for potential breaches.
• Audit-Ready Workflows: Every step in the data flow—from collection to decision—is logged and traceable, supporting compliance with KYC, AML, and other regulations.
• Secure Integration: Orchestration tools use encrypted APIs and secure protocols to connect to data providers, ensuring sensitive information stays protected throughout the process.

Emerging Trends in Data Orchestration

Data orchestration is continuously evolving to meet the demands of modern data processing and financial crime prevention. Several key trends are shaping its future:

1. AI-Powered Orchestration: More platforms are integrating artificial intelligence and machine learning to automate decision-making within pipelines. This allows for smarter, real-time adjustments to data flows based on changing conditions, reducing manual intervention and boosting efficiency.
2. Hybrid and Multi-Cloud Support: As organizations utilize multiple cloud providers and on-premise systems, orchestration tools are being built to work seamlessly across these diverse environments. This provides businesses with greater flexibility and resilience in managing data flows.
3. Real-Time Orchestration: There is a significant shift towards supporting real-time data processing and streaming pipelines. This enables immediate insights and faster responses crucial for applications like fraud detection, personalization, and supply chain optimization. The ability to make real-time risk decisions is a core benefit.
4. Low-Code/No-Code Interfaces: To make orchestration accessible to a broader range of users, including non-technical teams, platforms increasingly offer low-code or no-code interfaces. This simplifies the configuration and management of data flows.
5. Data Governance and Privacy by Design: With growing data privacy regulations (like GDPR and CCPA), orchestration tools incorporate compliance features to protect sensitive data throughout its lifecycle. Orchestration’s ability to provide auditable workflows supports compliance.
6. Integration with Data Observability Tools: Understanding the health and reliability of data pipelines is vital. Orchestration is increasingly being paired with data observability platforms that track lineage, performance, and potential issues in real time. Integration with tools that allow for quantifying data sources’ value is also essential.

These trends indicate data orchestration’s increasing sophistication and importance in an AI-forward world.

The Benefits of Implementing Data Orchestration for Fraud and Risk Teams

The complexity and speed of modern financial crime demand a unified, agile approach to data management. Data orchestration empowers fraud, payments, and risk teams to:

• detect and prevent fraud in real time during account opening and beyond.
• gain immediate access to external data sources to enhance fraud decisioning.
• trial new data sources as they emerge and assess their impact on your risk strategy.
• remove engineering overheads and costs associated with developing and maintaining external data connectors.
• address rapidly evolving fraud and financial crime risks while simplifying complex data processes.

Data Orchestration for Account Opening: A Fraud, Payments, and Risk Perspective

Data orchestration is foundational to secure and efficient account opening for fraud, payments, and risk teams at banks and financial institutions. The account opening process is a prime target for fraudsters, who exploit data integration and verification gaps. Orchestration addresses these challenges by providing:

• Real-Time Identity Verification: Instantly aggregates and analyzes identity data from multiple sources to verify applicants, reducing the risk of synthetic identity fraud and account takeover.
• Holistic Risk Assessment: Combines device intelligence and third-party data to create a unified risk profile for each applicant, enabling more accurate decisioning.
• Frictionless Customer Onboarding: Automates data validation and reduces manual reviews, allowing legitimate customers to open accounts quickly while flagging high-risk cases for further scrutiny.
• Regulatory Compliance: Ensures that customer onboarding processes are auditable and compliant with KYC, AML, and other regulatory requirements by maintaining consistent, transparent workflows

FAQs about Data Orchestration 

What is an example of orchestration?

Scenario: Opening a New Bank Account Online

• • Step 1: Customer Initiates Application. A customer submits a digital application to open a new checking account.
  • Step 2: Data Orchestration Kicks In. The bank’s orchestration layer pulls together real-time data from multiple internal and external sources:
    • Internal systems: Previous customer history, CRM, and transactional behavior if the applicant is an existing customer.
    • External sources: Identity verification services (e.g., government ID validation), credit bureaus, mobile carrier data, device reputation providers, and alternative data sources like utility bill verification or social media consistency.
  • Step 3: Fraud Prevention in Real Time. As data flows in, the orchestration engine routes it to fraud prevention systems:
    • Device fingerprinting flags if the device has been linked to known fraud.
    • Behavioral biometrics assess keystroke patterns or copy/paste behavior.
    • Velocity checks determine if the same identity is being used to open multiple accounts in a short time across geographies.
    • Synthetic identity detection uses AI to spot mismatches in data patterns (e.g., a social security number not matching date of birth or address history)
  • Step 4: Decisioning. All collected data is scored in real-time:
    • If low risk, the account is opened instantly.
    • If high risk, the application is flagged for manual review or declined.
    • If uncertain, additional verification steps are triggered (e.g., selfie with ID, liveness check).

• Step 5: Feedback Loop. The system learns from outcomes (fraud confirmed, false positives, good customers) and fine-tunes rules, models, and orchestration logic to improve future decisions.

Without orchestration, these steps would be siloed, slow, and prone to error — leading to:

• Friction for good customers (abandonment)
• Gaps that fraudsters exploit
• Increased operational cost for manual reviews

With orchestration, the bank creates a friction-right, risk-aware onboarding process that’s both customer-friendly and fraud-resistant.

What is the difference between data ingestion and data orchestration?

Data Ingestion

Data ingestion is the process of collecting and importing data from various sources into a system for processing or storage.

Focus: Getting the data in.

Key Characteristics:

• Brings in raw data from APIs, databases, files, sensors, third-party providers, etc.
• Often involves batch or real-time streaming.

Typically handles:

• Format conversion (e.g., JSON to CSV)
• Initial validation
• Transport (e.g., from cloud to on-prem, or vice versa)

Example in Banking: Pulling identity data from a government database or a credit bureau during a customer onboarding process.

Data Orchestration

As explained earlier, data orchestration is the coordinated process of managing data workflows—deciding how, when, and in what sequence data is moved, enriched, analyzed, or routed to different systems.

Focus: Making the data useful.

Key Characteristics:

• Connects multiple ingestion, transformation, and decision points.
• Controls dependencies and workflow logic.

Often involves:

• Conditional routing (e.g., “If credit score < 600, flag for review”)
• Triggering downstream systems (fraud scoring, identity verification)
• Monitoring and failure recovery

Example in Banking: Coordinating a real-time identity check, a fraud score lookup, and a credit assessment in sequence, and deciding whether to approve or escalate an account application.

Final Thoughts on Data Orchestration

Data orchestration is transforming how financial institutions detect and prevent fraud and financial crime. By unifying fragmented data, enabling real-time analysis, and supporting robust security and compliance, orchestration platforms empower fraud teams to stay ahead of increasingly sophisticated threats. As the financial services ecosystem shifts, investing in data orchestration is not just a technological upgrade—it is a strategic imperative for safeguarding assets, maintaining customer trust, and meeting regulatory expectations.

Related Resources

• Video:  What Is Data Orchestration—and Why It Matters in Fraud Prevention
• News Story: Feedzai and Demyst
• Webinar: The Next Level of Defense: Aggregated Risk Intelligence
• Solution Sheet: Orchestration for Account Opening